Nothing seems to be constant in the world of franchising, except for one thing...technology. In a recent poll, the percentage of adults using the Internet rose from almost 50% in 2005 to nearly 80 % in 2011 (Pew Research Center).
So, what does this mean for franchises? They must adapt to the new technological ways of the franchising world. Now more than ever, franchises must participate in creating & maintaining their brand existence online. This means managing online presence through social media and increasing their SEO.
The 2012 franchisee is more tech-savvy than ever before as they continue to adapt to advancements in technology & the Internet.
The Security 101 staff couldn't agree more with this article. We try and stay involved with social media and the Internet as much as possible. Technology isn't going away anytime soon...therefore, we embrace it and continue to learn from it. To learn more about Security 101, please visit our website at www.security101.com